top of page
the provocateur ep
The Provocateur is the latest EP from Slovak pop artist Adéla, channeling themes of power, allure, and rebellion. This conceptual project called for a bold, cohesive rollout across album art, posters, billboards, and social media graphics to establish her presence as a rising global artist and immerse audiences in her provocative new era.
project type:
project tools:
Brand Design, Packaging Design, Print Design, Appeal Design, Motion Graphics Design, & Social Media Design
Photoshop, Illustrator, Premiere Pro, After Effects, & Lightroom
brand identity
Adela’s entry into the music scene marks a striking departure from her earlier appearance on Hybe x Geffen’s documentary Dream Academy, where she embodied a cutesy yet cool and approachable look. For her debut EP The Provocateur, the rollout embraces grunge-inspired textures paired with a bold white, pink, and black color palette, capturing her transformation into a sophisticated, electric club-pop persona. To complement this aesthetic, I incorporated Poncho Regular and CutOut as display fonts to guide the viewer’s eye, while using Arial Regular for body copy to maintain clarity and support strong visual hierarchy without competing with the expressive display fonts.
In addition to the vinyl and CD packaging, I created print, social media, and apparel assets to amplify the EP launch and build momentum for her upcoming tour. Each piece was designed to feel like an extension of the EP’s visual identity, reinforcing Adela’s new persona while keeping the look cohesive across physical and digital platforms. This unified approach helped establish a strong brand presence that could carry from the album artwork to the stage.
bottom of page