croat creations
Croat Creations is a conceptual brand celebrating Croatia’s hidden brandy-making traditions through bold, modern design. Rooted in secrecy, family, and cultural pride, the identity blends vintage textures with contemporary visuals—turning every detail into a nod to something only Croats would know.
project type:
project tools:
Brand Design, Logo Design, Packaging Design, Motion Graphics Design, Illustration Design, & Print Design
Photoshop, Illustrator, Premiere Pro, After Effects, & Procreate
brand identity
Designing the brand identity for Croat Creations, my goal was to blend cultural authenticity with a clean, modern aesthetic. The logo features a cutout of Croatia’s silhouette between the words “Croat” and “Creations,” serving as both a visual separator and a symbol of national pride. The geometric, rounded typography was chosen to give the brand a youthful, approachable feel while maintaining a polished, contemporary look. Matching the color of the Croatian cutout with the tagline “Croatia’s Best Kept Secret” ties the elements together and reinforces the brand’s origin story.
The supporting iconography and patterns draw directly from Croatia’s rich heritage. Icons of grapes, plums, brandy bottles, and the Croatian flag reference the traditional ingredients and national identity behind the product. These elements are arranged in a repeating pattern that includes a checkerboard motif inspired by the Croatian coat of arms, grounding the design in visual tradition. The muted, earthy palette gives the brand a refined, artisanal character while maintaining a modern, design-forward presence.
packaging & business card visual language
The Croat Creations packaging blends modern design with cultural heritage. Peach- and grape-infused labels pair vintage-style photography with bold contemporary type, while a checkerboard border nods to the Croatian coat of arms. Clean linework, thoughtful icon placement, and a muted olive-and-neutral palette give the brand a refined, artisanal feel with strong shelf presence.
Business cards and boxes extend this visual language through a custom icon pattern that reinforces brand identity. The cards use a sleek, minimal layout with clear typographic hierarchy, while the boxes feature the pattern and branded tape to turn functional packaging into a showcase of craft, authenticity, and Croatian pride.
poster visual language
The Croat Creations posters strengthen brand identity by pairing bold typography with nostalgic storytelling. The left poster uses Croatia’s silhouette behind the bottle to highlight national pride, with a clean layout and the stark tagline “Croatia’s Best Kept Secret” for impact, while star-corner details tie it to the broader brand.
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The right poster adds warmth and culture through an illustration of a Croatian grandmother (“Baka”) sipping peach brandy, evoking tradition, humor, and family. Its soft lines and neutral palette contrast the bold type, framing brandy as a generational ritual—positioning Croat Creations as more than a beverage, but a celebration of heritage and togetherness.
